Head of Social Media
Sage Marketing Studios: Managed the company's main social media account, creating engaging content and growing our online presence. I work directly with the CEO on strategy and planning, helping to shape the brand’s digital voice and implement effective marketing campaigns. Collaborating closely on high-level initiatives, I assist with overall social media management, content strategy, content creation, and digital marketing execution.
Provident Jewelry: Spearheaded the social media strategy for a luxury jewelry brand, crafting visually compelling and brand-aligned content across key platforms. Managed content planning and scheduling to ensure a cohesive and high-impact digital presence. Directed and styled product photoshoots, to showcase collections with sophistication and appeal, while managing production timelines. Designed branded graphic content using Canva to support campaigns, promotions, and storytelling. Produced engaging event recaps to extend reach and reinforce the brand’s prestige online.
Managed end-to-end paid social strategy, owning everything from audience architecture to creative direction to ongoing optimization across Meta. Rather than running a single combined ad set, built separate ad sets for Instagram and Facebook to maintain granular control over spend allocation, a decision informed by A/B testing that revealed Instagram consistently outperformed Facebook in engagement and efficiency, allowing budget to be shifted toward the higher-performing placement.
Iterated on copy, CTAs, and visual framing, testing product-led vs. lifestyle-led creative and promotional vs. editorial messaging to identify what resonated across different segments of the target demographic. Optimizations compounded over time, driving a 35% decrease in cost per link click over a 60-day period.
Finaly GC: Owned the visual direction and graphic design for Finaly GC’s social media, creating polished, on-brand assets that brought the brand’s aesthetic and mission to life. Designed a range of content in Canva, from educational infographics and service spotlights to promotional graphics and UGC features, ensuring consistency and clarity across platforms. Supported broader marketing strategy by sticking to a strategic content plan with defined pillars for each day, while integrating user-generated content to build credibility and community engagement. Helped shape the brand’s online presence through a thoughtful balance of storytelling, design, and strategy.
GLDN PNT: Led organic social media strategy and execution for GLDN PNT, a Miami-based padel apparel and lifestyle brand, managing the full content ecosystem across planning, production, and publishing. Created and directed talking head content with the founder, developed short-form video and basic graphic design assets, and shot original photography to build out a cohesive visual identity on Instagram. Managed influencer and coach outreach, coordinating gifting, partnerships, and ongoing relationships with padel clubs across the Miami market. Owned end-to-end communication with club partners to align on content activations, court access, and brand presence within the local padel community.
Levida Miami: Partnered with Levida Miami from pre-launch through launch to build their Instagram presence from the ground up, owning end-to-end marketing strategy and execution. Developed and implemented the full social media strategy, including audience research, content pillars, brand audits, and performance analysis. Planned and produced all content, from Reels and infographics to lifestyle photography, ensuring a cohesive, high-impact presence that aligned with the brand's tone and goals. Directed and styled photo shoots to showcase food and beverage offerings, handled scheduling and production logistics, and designed branded assets in Canva to support campaigns, menu launches, and seasonal storytelling.
Cozeezz: Led content strategy and design execution for Cozeez, with a focus on creating eye-catching, brand-forward graphics that elevated the visual identity across social media and digital platforms. Developed content calendars and campaign concepts that aligned with product drops and seasonal moments. Designed all visual assets in Canva, from product highlights and educational infographics to promotional graphics and UGC integrations, ensuring consistency, clarity, and aesthetic appeal. Supported overall marketing efforts by crafting visuals that told the brand story, engaged the community, and drove conversions.
